5 Ways You Can Use Transcription
to Generate Passive Income
What’s the secret weapon that allows creators, brands, media, and businesses to maximize their success?
Repurposing.
That’s right.
When you’re constantly trying to pump out fresh content that your audience will want to gobble up for breakfast, lunch, and dinner, you need a strategy for saving time so that you can create more, but not work yourself into a coma.
Releasing new webinars and podcast episodes, planning interviews, holding coaching calls, and creating video content is fundamental to keep attracting new members to your audience.
But it can be a struggle to find the time to produce so much new content.
Repurposing is the key to leveraging already existing material, drastically reduce your total workload, and creating a steady stream of passive income.
Repurposing your audio and video content is a great way to do less and achieve more, as it allows you to utilize resources that you have already spent a lot of time and effort into creating, turning them into a new product that can be used to attract new audience members and even turn one-time active sales into passive revenue.
Here is where transcription comes in handy.
When it comes to audio and video content, repurposing involves transforming audio material into text-based content. If you’ve ever tried to transcribe a two-minute video with a slightly faster speaker, you may understand why outsourcing this role is so essential.
Hiring a transcription service that will turn your audio and video content into written transcripts will enable you to repurpose your material without putting a lot of extra time into it, so that you can quickly start generating passive income.
If you’re trying to scale up your business or work projects, you should be dedicating your time to doing what your do best and leave someone else to worry about converting your material into fresh and new opportunities.
Below are five ways you can leverage transcription services to repurpose your content.
Turn Interviews into Email Sequences
An email sequence is a great solution to keep your audience engaged. People are more likely to engage with you and the services and products you offer when they see your name in their inbox consistently. That’s because you’re building a relationship with them. Use this to your advantage!
If you work with interviews, you can reclaim all that great content to help your audience remember who you are and what you’re about. Get them transcribed, edit them, and voilà: you get an email sequence that’s ready to launch and impress.
Convert Videos and Podcasts into Blog Posts
If you own a website, by now you probably know that blogging greatly increases your SEO performance. Basically, traffic lies in having lots of rich, relevant content on your site, so having a blog is a must if you want to reach a large audience.
The bad news is that if you work with audio and video, that type of content doesn’t get indexed by search engines, which only work with text. So do yourself a favor: repurpose that great audio content you work so hard in creating, and turn it into keyword-rich text.
Informational and how-to content excels on YouTube and podcast shows, and it just so happens that it does exceptionally well in blog post format, too. Take the transcripts from a YouTube video or podcast episode, adapt it into a longer blog post with maybe a revamped intro, and you’ll be all set to reach more people.
Transform Webinars into eBooks
Many people won’t pay $150 for a webinar, but they will be likely to pay $35 for an eBook that provides the very same details and value.
Webinars are typically between thirty minutes to an hour long, and they’re packed full of information. In many cases, they’re making use of slide shows and have images that support the topic at hand, either featuring tutorials or examples.
Webinar transcripts, which often contain much more explanation and detail than the slideshows, are exceptional sources for eBooks covering the same topics. You can even use the images used in the webinar in the eBooks and link out to any resources you mentioned.
Turn Coaching Calls into Paid Courses
If you take recordings of coaching calls, get the transcripts, and convert the basics into a paid course, you’re turning one-time active income into very profitable passive income. People will pay higher prices for courses than they often will for most other types of content, and at greater frequency.
You will be expanding your reach further, going from teaching one student at a time to potentially teaching hundreds or even thousands. For maximum success with the courses, create video courses, and have a transcription service help with the video transcripts, so you can offer those alongside the video content.
Convert Lectures into Reports
If you’re speaking at a conference or a seminar, why not convert your speeches and lectures into persuasive reports? You can always add in some statistics and more detailed information here and there, and then use those industry-specific talks to create reports that will set you apart within your niche.